Proving the authenticity of products is of great importance for tomorrow's supply chains and consumer world. Counterfeiting and product piracy cause lasting damage to a brand's reputation and result in considerable economic losses: the damage caused by product piracy is estimated at €8 billion in Germany, €60 billion in the EU, and €500 billion worldwide. Furthermore, counterfeit products, such as medical devices, are dangerous to the safety and health of consumers.

Authenticating individual products allows brands to realize their full potential in terms of security. QR codes play a crucial role in this process. They transmit information and give products a unique identity. One major disadvantage is that QR codes can currently be easily transferred and copied.

The counterfeit-proof QR code

This is exactly where SmartID comes in. We use the unique properties of the product surface as an additional feature for generating a counterfeit-proof QR code. Similar to human fingerprints, the surface properties of each product are unique. SmartID technology integrates these characteristics into a QR code, enabling it to protect individual products. Common smartphones can use it to securely verify product identities. No internet connection is required, as our patented technology works independently of database or blockchain systems. This means that everyone in the supply chain—from the manufacturer to the distributor to the end consumer—can verify whether the product in question is genuine or counterfeit. Simple. Offline. Secure.